Sales Spotlight 🌟: Highlighting CONMED’s Talented Sales Professionals
Natacha C., Sr. Sales Representative / Field Sales Trainer – Advanced Surgical (AS)

Welcome to our Sales Spotlight, where we highlight some of the talented sales representatives who form the backbone of CONMED Corporation's success across its four divisions. In this dynamic industry where medical technology continually evolves, these individuals play a pivotal role in promoting and distributing CONMED's cutting-edge solutions to healthcare professionals worldwide. Join us as we celebrate the dedication, expertise, and unwavering commitment of these sales professionals, whose exceptional skills and passion drive CONMED's mission to improve patient outcomes.

Why did you choose CONMED? Why Advanced Surgical?

As you may know, I have been a physician assistant for almost two decades, and patient outcomes are of utmost importance to me. That's why working for CONMED is appealing.
CONMED is renowned for its innovative medical technology products and solutions. Being part of a company that offers cutting-edge products aligns with my passion for delivering advanced healthcare solutions to customers and the patients they serve.

Additionally, CONMED’s commitment to customer satisfaction and delivering value to healthcare providers is attractive to me.

Since joining CONMED, I have benefited from access to training programs and mentorship opportunities, which have provided me with valuable learning experiences. The company offers clear pathways for career progression, allowing me to continue growing and advancing in my role.

What does a typical day in your role look like?

A typical day in my role starts with checking and responding to emails. I then prioritize my tasks based on my weekly to-do checklist, which may include making cold calls to potential customers or following up on pending tasks. Additionally, I make it a point to visit operating rooms to check on ongoing cases and identify potential new AirSeal users.

Sometimes, I conduct product in-services or meet with clients to understand their requirements, present solutions, and address any concerns they may have. Once a week, I engage in valuable meetings with associate representatives or new sales representatives to conduct clinical and sales training sessions.

What do you think makes you successful in this role?

To be successful in this role, I had to learn to adapt to different client needs and situations, think creatively, and find solutions to challenges. I prioritize relationship building and maintaining strong connections with clients. Understanding their needs, providing personalized solutions, and delivering exceptional customer service are key aspects of my approach.

Resilience is crucial, as sales can be challenging with rejections and setbacks being a common part of the process. I've learned to lean on my tenured teammates for support in overcoming rejections and setbacks, maintaining a positive attitude even when facing difficulties. Taking a step back, reassessing the situation, and coming up with new strategies has been instrumental in my success. Fretting clear and realistic goals for myself has always been important, and I am self-motivated to achieve and excel in whatever I do, both personally and professionally.

Continuous learning is a vital aspect of my role, and I actively seek knowledge from my manager, teammates, and even customer leaders. We all have unique styles and approaches to sales, which makes our team dynamic and diverse. I greatly value the opportunity to hear success stories from my team members and learn from their experiences. Understanding what has worked for them, as well as what hasn't, allows me to broaden my perspective and incorporate new strategies into my own sales approach. I also engage with customers, asking them about what sales representatives should avoid doing and what I can do to win their business. This open dialogue fosters trust and helps me tailor my approach to meet their specific needs and preferences. By listening to my customers and incorporating their feedback, I continually refine my sales strategies to better serve their interests.

By incorporating these qualities and strategies into my daily routine, I strive for success in my role as a sales representative at CONMED.

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